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LET ME TELL YOU ABOUT US:

Home Abstract is a locally-owned Title Company that has been operating in Waco for more than 100 years. www.homeabstract.com/

HERE IS WHAT WE NEED:

Their brand promise is To provide a first class title experience.

By first class, we mean the type of experience you might get in the first class cabin of an airline. The three areas of the experience are:

Problem Solving

Communications

Personal Attention

The target customers are local realtors.

The logo should have a first-class feel. Upscale, and luxurious, but not stuffy.

The logo should have a unique font presentation and please dont use common fonts. We want to stay away from script fonts, but are willing to look at them if you feel they fit and they are easy to read. The font presentation is very important. As important as any icon you might create.

Choose one of these three as a primary color:

1. Black

2. Gold

3. Purple

4. Brown.

You may also choose one other complimentary or contrasting color for the logo, but that is not necessary.

The logo will be the visual representation of a new brand communication effort with realtors. Eventually it will be incorporated into the website, business cards, stationary and promotional materials.

Our strategy is to relax the realtor, let us take care of the details while you do your job. Its like being in first class.

OUR TARGET AUDIENCE IS:

The target customers are local realtors

Materials

Contract
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