• Award$250
  • Entries50
  • Creatives24



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HJL Group is a Restaurant Operations Advisement & Development Company.

About the partnership:

Jeremiah Higgins has opened more than ten new restaurants. Most recently, Jeremiah operated the multi-unit company Enterprise Fish Company and Hurry Curry of Tokyo Restaurants, and he opened Santa Monica Seafoods Flagship store on Wilshire Boulevard, in Santa Monica. He re-vamped the operating procedures at SMSFs Commissary Kitchen and Costa Mesa Store, increasing profits and revenue, and is currently working on operating procedures for Blush Restaurant and Lounge in Santa Barbara. Jeremiah is a top-performing visionary with twenty years of experience in analyzing business drivers, designing operational systems, building staff, and developing cost-cutting and profit-building initiatives to grow the bottom-line. Jeremiah specializes in strategic planning, marketing, brand development and P&L management. This industry experience gives Jeremiah the necessary skills to direct the operations of HJL Group, evolve, and neighborhoodjoints, with primary emphasis on streamlining operations and implementing cost-saving alternatives.

Cobi Jones is a partner in the very successful restaurant Magnolia, located in Hollywood and Downtown at LA Live. Cobi is the current Assistant Coach of The Los Angeles Galaxy, and a recently retired LA Galaxy midfielder. Cobi played his entire twelve-year professional career with one club; he was the LA Galaxy's all-time leader in games played (281), goals (66) and assists (86). He is one of three players in MLS history to have scored 60 or more goals and added 80 or more assists and was named an All-Star in each of MLS' first ten seasons.

Cobi is an Olympian, participating in the summer games in Barcelona in 1992. He is a U.S. National Team player, participating in three World Cups in 1994, 1998, and 2002. In 1998 he was named U.S. Soccer Athlete of the Year and Hondas Player of the Year.

He won his first MLS Cup Championship in 2002 as Captain of the team, after he anchored the LA Galaxy to its first championships in club history, the 2000 CONCACAF Champions' Cup and the 2001 U.S. Open Cup.

Cobi was then a major part of the LA Galaxy team that did "The Double" in 2005, winning both the MLS Cup and U.S. Open Cup for a second time. The all-time leader in caps (appearances with the U.S. National Team), and third in the world, with 164 from 1992-2004, he retired from professional play in 2007. In 2007 the LA Galaxy retired his number 13, making it the first number retired in MLS history.

Cobi is the Assistant Coach for the LA Galaxy, and continues to maintain an active presence in soccer and the LA community, acting as a Soccer Consultant; he is a partner in Comp Athletic Training Zone, and a partner in the Hollywood restaurant Magnolia and invests heavily in many green progressive projects in the LA area. Cobi is also very active in America Scores and Right to Play, two charity organizations he feels verypassionatelyabout.

After working and playing in professional sports for 18 years Cobi has acquired invaluable business experience and has made many contacts in Los Angeles and worldwide that will contribute to HJL Groups success.

Scott Leibfried is Gordan Ramseys Sous Chef on Fox televisions highly rated show, Hells Kitchen and Gordan Ramseys Operations Consultant for Fox Televisions Kitchen Nightmares. Scott went to the famed culinary school Johnson and Wales University in Rhode Island, and shortly after moved to the West coast. Scott worked at the Four Seasons in Beverly Hills, was the Executive Chef at Nava Valley Grill in Westwood, and served as the Executive Chef at Soleil At K in San Diego. He developed the Cafe & Oyster Bar Menu at Santa Monica Seafood Seafoods new Flagship store to rave reviews. Also notable: Scott developed a cookbook for SMSF, and 50 new recipes for the SMSF Commissary, which services famed institutions such as Disney and The Playboy Mansion.


A logo that conveys the strong image of the company in a hip, contemporary "new breed" feel.


Restaurant owners and operators who need new ideas to compete in today's new restaurant enviroment.


colors: Aqua, white, black

Fonts helvetica neue

"3 D" or glossy effect


It needs to be clean. Think Ari Gold's office in the show Entourage.



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