• Award$400
  • Entries69
  • Creatives30

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Business Info

Business Name

Boston Mutual

What is the exact name you would like in your logo?

The First Plan (see below for additional info - needs to be in English AND Spanish)

Target Audience

What is your industry?

Life Insurance

Describe the target audience for your logo

Hispanics, ages 25-55, looking to ensure the wellbeing of their family with life insurance.

What are the top 3 things you would like to communicate through your logo?

1. Appeal to the hispanic demographic
2. Communicate trust in product
3. Unique product specifically geared towards Hispanics

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Text and Image - feel free to play with word "First" - can be designed as "1st".

What colors do you want to see in your logo?

Bright and colorful
No existing color palate - please create!

What colors do you NOT want to see in your logo?

Dull or bland

Where will your logo be used (print, website, etc.)?

Print and web

Do you have other info or links you want to share?

This logo needs to be in both English and Spanish. Same style logo for both

SPANISH:

NAME: El Plan Primordial
DESCRIPTOR LINE: PRODUCTOS DE SEGUROS DE VIDA PARA LA FAMILIA HISPANA

ENGLISH:

NAME: The First Plan
DESCRIPTOR LINE: Insurance Products for the Hispanic Family

Materials

Contract
Files

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