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LET ME TELL YOU ABOUT US:

We are a small team working on a new fashion website. We will offer clothes, shoes, bags and accessories. It's trendy stuff, a great mixture of e.g. Scandinavian upcoming designers, Vintage and high end fashion. It's more individual pieces then mass market productions.

HERE IS WHAT WE NEED:

We want a hippo-logo. Why a hippo? It's so lovely anti-fashion: big, fat, wrinkles. But also very cute.

So what we want is a hippo that makes you smile, switches on your good mood button. It can (but not has to be) be rather abstract, but is should be able to express emotions. And: it should be feminine.

Please be careful. Don't make it

- too cute (target group is 30+, not 3)

- another Disney or Pixar character

- too fat (at the end of the day it's still for a fashion site)

- the icon of the local zoo

Choose the color of your choice, but it also has to work in a rather dark purple and a turquoise tone.

The logo must be strong and easily recognizable. It should have something unique. If it looks too much like what you get on google similar images, you could use it for everything.

OUR TARGET AUDIENCE IS:

Women between 30-35. They are urban, love shopping, eating out and meeting with friends. They have a job, earn they own money and like online shopping. They don't only buy in expensive designer boutiques or use expensive cosmetics, they rather mix n' match. They invest in pieces like a favorite jeans, a handbag or a leather jacket and combine it with casual brands. Anti-wrinkle cream for eyes may cost a small fortune, but the bodylotion is from the local supermarket.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We don't want to see too many colors. several are fine, but it MUST also work with only one color (dark purple, turqoise)

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