• Award$225
  • Entries93
  • Creatives24



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Business Info

Business Name

"Chill" or possibly "Ice Ice Shavie" We have not yet decided. We are open to any other names you may have.

What do you do?

I am starting up a Hip Shave Ice Company in Southern California offering unique and organic flavor combinations. The company will be 100% mobile with carts stationed at key high traffic areas. We also want to bottle our own syrups..

Target Audience

What is your industry?

Hawaiian Shave Ice Vendor and Fesh Bottled Syrups

Describe your audience

Everyone. Anyone that has ever enjoyed quality hand crafted ice cream, yogurt or sweet treats especially on a hot summer day. Also anyone who wants a low calorie option for sweet treats.

What are the top 3 things you would like to communicate to your audience?

Quality- We use the best ice machine in the business and the best flavors available
Value- Prices are great
Fun- We dont take ourself too serious. Laugh and have fun

Style and Concept

What colors do you like or hate?

For this particular project we want colorful but not "carnival like". Think Fresh and Organic Design

Any other additional info? (optional)

There is really no competition on the mainland. Search Hawaiian Shave Ice to get ideas from other vendors in Hawaii for a better understanding. None of them have the hip look we are looking for.



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