• Award$200
  • Entries135
  • Creatives25

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Business Info

Business Name

Hike for Equality

What is the exact name you would like in your logo?

Hike for Equality

Target Audience

What is your industry?

Charity

Describe the target audience for your logo

Lesbian, gay, bisexual, transgender (LGBT) community and straight allies; hikers and backpackers; environmentalists; donors to LGBT civil rights causes; donors to National Scenic Trails such as the Pacific Crest Trail

What are the top 3 things you would like to communicate through your logo?

1) the unique dual commitment to LGBT equality and environmental stewardship (we are the first gay long-distance hiking team in history; we are raising money for the Human Rights Campaign and the Pacific Crest Trail Association)
2) activism through long-distance hiking (think of Hike for Equality as a five month civil rights march across the country; we are hiking from Mexico to Canada)
3) empowering others to Hike for Equality in their own communities (we want others to participate by spreading our message through hikes in their own "back yards")

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Text and Image preferably

What colors do you want to see in your logo?

Rainbow colors, but not necessarily the official ROYGBIV rainbow that is so symbolic for the gay community. I think it's the most obvious color scheme to immediately convey the type of equality that we represent, so it may be unavoidable. I also would like to see a heavy use of green, since there is an environmental component to our mission. Perhaps rainbow can be used in an original way. I'm open to creative ideas. You may also want to look at the color scheme of our official Web site, www.hikeforequality.com, and make sure that your design will be a comfortable fit/not clash.

What colors do you NOT want to see in your logo?

I'm open to any color scheme as long as we find the right balance between the vibrant colors of gay pride and the earthy greens that convey our commitment to the environment. I think grey and depressing colors should be avoided.

Where will your logo be used (print, website, etc.)?

Our logo is going to be central to our campaign. It will be featured front and center on our official Web site, www.hikeforequality.com. This Web site will receive heavy promotion in the coming months, as we will be promoted by the Human Rights Campaign and the Pacific Crest Trail Association. Our logo will appear on our Twitter and Facebook pages. It will appear on all press releases and perhaps in print and Web articles also. It will be used on letterhead for corportate sponsorship proposals. We are going to put the logo on our shirts and backpack patches that we wear on the Pacific Crest Trail while we hike. We are filming a documentary, so the logo will get repeated exposure in the film. In other words, your logo will appear anywhere and everywhere that Hike for Equality is being promoted. You can expect a lot of people to see your work. We have already conducted an interview with The Advocate, our nation's largest LGBT publication. Our team will be profiled in the December issue, and additional press is scheduled in the near future.

Do you have other info or links you want to share?

Please take the time to look through our entire Web site at www.hikeforequality.com. The entire scope of the project is explained in detail.

You may also want to click on the links to the official pages of our two charities: the Human Rights Campaign and the Pacific Crest Trail Association (particularly the gallery of images taken on the trail itself to give you some inspiration). Both of these links are accessible by clicking on the logos on the homepage of our Hike for Equality site.

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