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Creative Brief

Who are you?

Fenton Poston


We design clean lined furnishings for modern and clients who like a bit of traditional but with clean, fresh lines.

The quality of the furniture is all hand made in the USA, bench made with luxury custom finishes. You would not find these goods typically in retail unless a designer was representing the line.

What do you need?

I need a fresh clean logo with a strong brand prescence that is not too computer tech like. More like bench made, hand drawn. A bit old but updated.

Who Is Your Audience?

Clients who are all about quality. Mainly designers who are uber picky about branding, quality and will pick up subtle cues from a logo...and if they don't like the logo they will not try to sell my product to their clients.

Requirements

We Absolutely Must Have

classic & clean lined tradition

Not dowdy, Not robotic but a boutique feel with a clean line logo that would appeal to both sexes but could lean a tiny bit more feminine

Materials

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