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LET ME TELL YOU ABOUT US:
This project is for a Harley-Davidson dealership in Henderson Nevada. Their tag line is "Your Hometown Harley Dealer". This is a full service dealership that services and sells Harley-Davidson motorcycles, parts and accessories.
HERE IS WHAT WE NEED:
We need a logo that will portray all that is cool and great about Harley-Davidson motorcycles and the lifestyle that surrounds it. Elements of the geographiocal area could be considered but are not manditory. i.e. Dessert (Maybe a chrome cactus?) - Herritage of a mining town, etc. When thinking Harley think Chrome - Leather and Steel. Hard elements and textures. Tough - Forged - Stamped - Rustic. Patriotic elements can also be considered but again not necessary. This logo will be used in all marketing materials such as print - store signage - stationary etc.
OUR TARGET AUDIENCE IS:
Men 35-54 is the primary demographic. Secondary is people 35-70.
WE LIKE THESE DESIGNS:
I wish I could say I really liked particular designs but do not have any.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
This design must absoluty have the Harley-Davidson Bar and Shield logo incorporated in the design. I have attached 2 acceptable versions. One is in color and the other black and white. Both are accectable. the most common used is the color version but if the design suggest a black and white option this is acceptable. The dealership logo can be built around the corporate Harley-Davidson logo but can not touch or alter the corporate logo in any way, shapre or form. The corporate logo can also be placed to the sides of the dealership logo. The clear space around the Harley-Davidson corporate logo to the dealership logo must equal the height of the letter "H" in the corporate logo. Please do not worry to much about this as we can modify for compliance when vector files are delivered to us.
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