Questco Inc.,USA Staffing, ALT Source, emergent HR....our goal is to brand under "Questco Companies"
What is the exact name you would like in your logo?
"Questco" We are looking to brand all of our companies as a family of "Questco Companies". These entities include "USA Staffing", "Alt-Souce", and "emergent"
What is your industry?
Our moniker is "We make employing easier!" We provide business servies such as payroll administration, HR outsourcing, risk management, benefits management, paperwork administration, etc. We are called a Professional Employer Organization or PEO.
Describe the target audience for your logo
Our logo will be primarily seen by small to mid-size business owners that are either overwhelmed by all the hassles and regulations that come along with having employees or smart enough to realize outsourcing allows them to receive the benefits of a full team of professionals without the salaries that go along with them.
What are the top 3 things you would like to communicate through your logo?
Ultimately, we would like our logo to portray that our servies will make the audience's workload much easier/simpler. Additionally, we want the logo to project a high level of professionalism. Business owners should feel compfortable trusting us to handle their complex business task. Lastly, if there's a way to project the high value we place on customer stisfaction, that would be great as well.
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
We definitely want more than just text. Again, we are looking to brand under the name Questco without completely losing our other corporate entity's identity. We currently have separate logos for all of our companies and would like to use a single logo for all of them moving forward. This could be done graphically (using old logos in the new one) or text (listing of names). We just need people to recongize that the company they are familiar with is a part of Questco. We are not unhappy with the style of our current Questco logo, so utilizing it in the new logo would be perfectly acceptable, but we don't want to stifle creativity. The current logo doesn't necessarily communicate the things listed ablove, so if you have some fresh ideas, we'd love to see them.
What colors do you want to see in your logo?
Color is the only thing that has been consistent in our logos and probably the best tool to create a familiar tie to all the companies. Those colors are red, white, and blue. This would probably be preferential, but not essential if you have any new fresh ideas.
What colors do you NOT want to see in your logo?
Where will your logo be used (print, website, etc.)?
We inted for our logo to be used extensively including, but not limited to promotional items, (clocks, pens, decals, mugs, etc.) corporate forms, website(s), marketing materials and signage.
Do you have other info or links you want to share?
Again, the goal is to simplify our branding without completely losing the identity of our separate companies. When we answer the phones, we'd liek to say, "Thank you for calling Questco!" and not have clients or prospects of our other companies (USA Staffing, Alt-Source and emergent) wanting an explanation of who "Questco" is. People that see the logo should know that the company they recognize is part of a group of Questco companies.
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