LET ME TELL YOU ABOUT US:
Luntz, Maslansky Strategic Research is changing our name and look. The new name of our company will be Maslansky, Luntz & Partners. The new look could be up to you! We need a new visual identity to help us begin a larger branding effort for our business.
We are all about the right language. To sell something or build trust, grow advocacy or establish clarity. We combine instinct and experience with research-driven insights to take what clients are trying to say and transform it into what they are saying.
What we believe: Its not what you say, its what they hear. We have seen that the right language, used the right way, often means the difference between acceptance and rejection, action and apathy. So we help our clients with WHAT TO SAY. And, in this Age of Mistrust, we also help them with HOW TO SAY IT.
What we do is unique. We combine a scientific and creative approach. We believe in the power of emotion in all effective communication. We are writers who do research. And we are researchers who craft language. All in service to helping clients identify and optimize THE words and phrases that will help them solve strategic business challenges.
What we deliver is different. We put our strategic and actionable recommendations into real world contexts. We tell stories. We align our clients truth with their audiences truth. We work not as consultants, but as partners. We tell the truth, even when its uncomfortable. We filter client language through the perspective of those they are trying to reach. And we ourselves communicate in a straightforward and conversational tone.
Our website today (which does NOT represent the simple, on trend image we'd like to portray... but might give you a better idea of what we do): www.luntz.com
HERE IS WHAT WE NEED:
To start off... a new logo! This is the image that will represent our firm. It will go on all of our branded material and client deliverables. It should reference what we do. It should represent our brand and identity foster recognition. Since we are a company focused on words and language, the logo should incorporate the words of our name. We will need a stand alone version AND one that includes our tagline, What are you trying to say?
That said, after we select a logo, we will be bidding out a complete brand redesign over the next few weeks (from PowerPoint templates to web design), so there is a possibility for more work ahead!
OUR TARGET AUDIENCE IS:
Our major ad firm and PR agency partners, as well as senior decision makers at Fortune 500 companies. We welcome creativity and fun in our new design, but it must also appeal to a professional audience.
WE LIKE THESE EXAMPLES:
We don't have anything that stands out as logo favorites, but we do like the simple, clean designs of these websites...
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Color Scheme: Our current blue/grey color scheme is not something we MUST replace. That said, were open to all options. Please use your experience and design sense to expose us to new possibilities.
Clean: We are a company about words, messages, and language. The content of our client deliverables should never compete with a distracting designs. We are seeking a simple, minimalist approach. Less is more. Really.
Creative: While its implied that we want a unique, differentiated visual identity, we want to make it very clear: we welcome creativity. We are more similar to a creative services firm than a professional services firm, and we want our image to reflect that.
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