About Your Company
We are a manufacturer and wholesaler of performance and athleisure athletic product for men, women and kids. We specialize in producing high quality products at a great value/price. We are looking to design a logo for a new athletic/fitness brand that we will be bringing to market. The new brand is called Caleo or CaleoSport and will be targeted to sporting goods, off-price, club and online retailers.
Screen / Digital
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the logo is for an athletic/fitness brand and Caleo is Latin for active/driven. We want the logo to convey action, movement and vitality. It needs to be appealing to both men and women of all ages (assume ages 25-45)
Don't have a predetermined vision, but the logo does need to be simple enough to be able to be produced on apparel/garments and easy to understand/recognize at a glance.
In terms of our competitive set and who we were inspired by, think of the brands/logos of the big athletic/fitness companies: Nike, Asics, New Balance, Under Armour, Puma, Avia. In terms of file formats, nothing specific, although assume it would be an AI file that could be used across all relevant media/output (digital/social, signage and on-product).
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