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  • Creatives51

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Creative Brief

Who are you?

OpenGate Software is a well recognized provider of Microsoft Access tools. We are launching a new online service for managers and employees to submit and share weekly status reports without all the usual hassle.

What do you need?

We need a new logo to define the new service, Simple Status (www.simple-status.com). The logo does not need to reflect our company brand, as the service will largely stand by itself. Something distinctive, memorable, but simple and elegant. Ideally we'd like a combination mark where we can display an iconic logo separately or with the text "Simple Status."

The color palette is relatively open, the current site's color palette doesn't need to be referenced, as we may change our color schemes to fit the logo if we like the colors.

Who Is Your Audience?

Professionals in an office environment for companies with more than 100 employees. The target audience will be managers with direct reports. We want to evoke ideas of simplicity and confidence (they will be trusting us with sensitive information).

Requirements

We Like These Examples

http://basecamphq.com (although a little too playful)
http://www.techsmith.com - Simple
Toyota - Icon and text, distinctive

We Absolutely Must Have

-All source files (psd, ai, etc.) and files in PNG, RGB Color, Black/White formats.
- If Image has a background color, there should be a second copy with a transparent background

Materials

Contract
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