LET ME TELL YOU ABOUT US:
Satori is a company that offers retreat programs for International Aid Workers (staff of the United Nations, Red Cross. Medecins Sans Frontiers, international peacekeepers etc) who are on Rest &Relaxation leave from hardship duty stations around the world.
Our signature process is an 7-day intensive experiential program where people experiment with various techniques (ranging from yoga, meditation and other physical practices, to nutrition, psychological inquiry, creative arts and just plain having fun) that will help them to learn how better care for themselves in the field. Eventually, however, the repertoire will expand to include programs in other areas (such as how to manage transitions from one country to the next, how to process post-traumatic stress etc).
The main objective of the program is to give people the tools which will empower them to gain a greater sense of mental, emotional, and physical BALANCE in their lives.
The WiKi definition of SATORI is: Satori (?) (Chinese: ; pinyin: w; Korean ) is a Japanese Buddhist term for "enlightenment." The word literally means "understanding." "Satori" translates as a flash of sudden awareness, or individual enlightenment, and while satori is from the Zen Buddhist tradition, enlightenment can be simultaneously considered "the first step" or embarkation toward nirvana.
We chose this word for our company because we intend to create an experience which will allow people to access their own insight about what needs more attention in their lives. The experience will be brief and profound, but it is only a first step... a flash of realisation which will hopefully inspire them to take a much longer and deeper look at how to care for themselves in the future.
HERE IS WHAT WE NEED:
I need a logo for the website and business cards which reflects the various elements of the process (or as many of them as possible): BALANCE, SELF-NUTURING, PERSONAL INQUIRY, HEALTH, COMPASSION, SERVICE, PEACE, NATURE, COMMUNITY and FUN.
Some other elements which might be interesting to explore are: INTERNATIONALISM (Global Reach); REKINDLING those who feel burnt out; FUSION between mental, emotional, physical and intellectual health.
OUR TARGET AUDIENCE IS:
Participants in this programme will likely be highly educated, seasoned professionals from diverse cultural and national backgrounds (UN Staff). Many will feel burnt out from their development jobs in places like Sudan or Haiti and be searching for a place to be rekindled and where they can restore themselves.
I would like to the website and associated images to appear simple and highly professional without seeming boring or self-important.
WE LIKE THESE EXAMPLES:
The logo for the Hoffman Process is simple but profound: http://www.quadrinity.com/
However I also like logos and symbols that are woven into the name itself.
Attached is a sample of a logo I tried to do myself (in MSword!!) which I liked because it reminded me of a person with arms outstretched, holding himself in perfect balance but open to the world and to learning new things... with a direct line from his heart to a greater awareness from higher source (please note however that this is a non-denominational program). It also made me think of a tree, with firm roots to the ground, that is a living, growing and evolving entity.
Alternatively, I also like the imagery of a stable centre (or still point) in the middle of a whirling/chaotic world... but not sure how to portray that. You might look at the Whirling Dervishes and the practice of Zikr for ideas on how to stay centred while moving
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Company name: SATORI
Would like to try images with and without the Tag line: EXPERIENCING MORE (with emphasis on the more)
Colours should not be too glaring, but still connote a (muted) vibrancy. (so natural colours better... like the green of a rice field in full bloom, or the colour of the ocean on a glorious sunny day, or the orange of pumpkins ready to harvest. Not technicolour.)
Alternatively, I like softer shades of blue because of the feeling of calm they convey.
Should be something that shows up well in Black and white as well.
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