Tell us what you need
What is the exact name you would like in your logo?
What are the top 3 things you would like to communicate through your logo?
We want the logo design to communicate "social", "remedy" and "warmth," a place that immediately lifts the spirits of people that are ill. In other words, we want the design to balance out the content which will be mostly medical, serious, and somber in nature.
What logo styles do you like (image + text, image only, text only, etc.)
Do you have any other info or links you want to share?
Our target audience is patients with chronic illness, mostly female (5:4 ratio), middle-aged (30s, 40s), located in US.
"Heal" and Click" should be in different colors, with "Heal" being the warmer color conveyed by the meaning of the word itself, and "Click" being the more attention-grabbing, active color as also conveyed by the meaning of the word itself. Still, the two colors should work together to communicate the oneness and symmetry of the entire word. Only one font should be used for the letters that came after "H".
A few concerns specific to patients:
- must be easily readable, so can't be too modern.
- can't be too bright because many patients are extra sensitive to light sensitivity. should be able to stare at the logo for long periods of time without hurting eyes.
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