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Creative Brief

Who are you?

Headphone Whiplash a clean and simple music blog that promotes under-rated artists and DJ's to our followers. The blog mostly features, but is not limited to, Electronic/House/Indie Music.

www.headphonewhiplash.com

What do you need?

We need a fun/young/clever logo for our website currently under construction: http://www.headphonewhiplash.com

The Logo will be used at the very top of the website in a format with wide-rectangular dimentions. Something clean and easily readable if put onto a sticker or a t-shirt.

Something that makes good use of negative space. 1-3 colors... Think about a logo that would look good as a Die-cut sticker slapped on the back of someone's car, or something that would stand out if it were silk-screened on a T-shirt.

*** WE DONT MIND A CLEVER LOGO THAT MAKES PEOPLE CHUCKLE

Who Is Your Audience?

Our main audience are Men & Women ages 18-35 that listen and dance to electronic music. Alot of DJ's are also attracted to our website.

***THINK "NIGHT-CLUB" CROWD***

Requirements

We Like These Examples

http://stocklogos.com/sites/default/file... <-- WE LIKE: The Style! This logo says alot about the brand

http://stocklogos.com/sites/default/file... <-- WE REALLY LIKE THIS LOGO! Its clean and simple but not boring and it has some humor. Maybe something like a monkey with headphones on? Just an idea.

http://stocklogos.com/sites/default/file... <--WE LIKE: Another style we like. Its young and edgy. WE DONT LIKE: Not Crazy about the font

http://stocklogos.com/sites/default/file... <-- WE LIKE: Its funny, clean and eye catching. Another Different style

http://stocklogos.com/sites/default/file... <-- WE LIKE: how the name/company is incorperated into the logo itself

http://www.earmilk.com <-- WE LIKE: This website has a super simple, but clever theme going on. I like how their entire package (Top Logo, Sidebar GFX, image logo-bug) cleverly reflects their name.

I know these examples are all over the place, but that should just show you how open to different ideas I am.

THE ATTACHED IMAGES ARE FOR INSPIRATION!

We Absolutely Must Have

*The words "Headphone Whiplash" in whatever style/font you see fit, however i prefer (but not limited to) all caps, and to have the words stacked ontop of eachother in "school house rock" fashion. Big block easily readible letters that would be easy to read if ever made into a sticker or t-shirt.

*A Cartoon'ish pair of Headphone in the logo that resembles a pair of "Sony V700" DJ Headphones ***SEE THE COLORED PAIR OF HEADPHONES ATTACHED TO THIS POST. THAT IS THE PERFECT PAIR/ANGLE I LIKE!

*Colors that look good on a black/dark background

*We dont mind Bright/Neon colors, but we dont want the logo to look like a it's a box of crayons. Check out the website that its for http://www.headphonewhiplash.com

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