Haystack. A Very Non-dilbert/office Space/ho-hum Type Company

LET ME TELL YOU ABOUT US:

We're a start up media agency with a focus on advertising. You know how everyone and their mother think they have great ideas? And maybe your mom has a really killer good one. Finding the best idea though can be like finding a needle in a ... you know. Anyway, that's where we come in.

We're a company where none of the creative types are oblivious about what performs and none of the business or techie type are devoid of creativity.

HERE IS WHAT WE NEED:

We need a logo that has the same balance of creativity and performance that we do. What we don't want is to be confused with Farmer John and his haystacks. Not that there's anything wrong with that. We just aren't the actual haystack/farming business.

OUR TARGET AUDIENCE IS:

Both large and small advertisers. Plus, it should look good on the t-shirts/caps that all the employees will be wearing.

WE LIKE THESE DESIGNS:

You know how FedEx has an arrow within their logo? And amazon has an arrow that goes from a to z-- and looks like a smile? They are both very conceptual and it takes you a couple of moments before you notice it.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We don't want a farmer in overalls with a piece of hayseed in his mouth.