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GymEnCasa is a new company specializing in retailing fitness equipment to Hispanics and Latin Americans through its web site (www.gymencasa.com, currently in development).

We need a logo for our company. Please note that our company name is made up of one word in English (Gym) and two words in Spanish (en, which means at, and casa which means house). The three words should be used in the logo without any spaces among them. The use of the terms www. or .com is optional. Please feel free to use different typography or case for each word or letter.

The logo must convey the physical and emotional benefits of being in good shape, doing exercise at home, and purchasing on the Internet. The design has to work well against a white or light background. Two colors at most should be used to print the logo on stationery, packaging, and marketing materials. The new logo should not look generic nor conflict with any existing trademark.

Our target consumers are well-educated Hispanics and Latin Americans, computer literate, health and beauty conscious, aged between 25 and 40 years, living in major urban areas through the United States and Latin America.

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