• Award$250
  • Entries100
  • Creatives39

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Business Info

Business Name

Guys Drawers

What do you do?

Guys Drawers is a mens underwear company that specializes in elegant, sexy, classy, upscale mens underwear (briefs, boxer briefs, jocks, thongs, bikinis).

Target Audience

What is your industry?

Fashion, Men's Underwear

Describe your audience

Primarily male. Typically sophisticated, urban, upscale clients.

What are the top 3 things you would like to communicate to your audience?

Underwear can be comfortable as well as attractive and sexy. We want to let other men know about these wonderful products (regardless of their sexuality or what they may have heard before about upscale underwear). We're all about customer service and making it easy for guys to buy "fashionable" underwear. Guys should not be embarrased about the thought of buying these well crafted and surprisingly comfortable men's underwear.

Style and Concept

What styles do you like?

Guys Drawers needs a logo/identity that reflects the concept of elegance, masculine and upscale product.
A simple, clean, classy appearance is important.

http://logopond.com/gallery/detail/96165 we like this one a lot
http://logopond.com/gallery/detail/10434... - good incorporation of name with product
http://logopond.com/gallery/detail/10382... - fun but maybe too cute
http://logopond.com/gallery/detail/98648 - like simplicity and cleanness
http://logopond.com/gallery/detail/90672 - like the way the K and S are represented

What colors do you like or hate?

Black and Burgundy, should look good on white background. Ideally, the logo should be "invertable" so that it can appear on dark backgrounds as well.

Any other additional info? (optional)

Needs to have G and D, or Guys Drawers written out. Name recognition is important, as in the logo being the name or letters in some form. Must be recognizable and legible at small business card size and larger website size. Medium-fine to medium thickness of letters.

The words "Guys Drawers" is a bit of play on words. "Drawers" are often a nickname for underwear, but could also imply actual physical drawers in which underwear is stored.

Materials

Contract
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