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Creative Brief

Who are you?

Guepardo Investimentos is a well-known, leading Brazilian activist hedge fund that manages over USD200 MM from individual and institutional investors from Brazil and abroad. We invest in a handful of Brazilian public companies and then we take board seats and help them grow and increase their profits (and increase their stock price). We were founded nearly 10 years ago and we have one of the best track records/reputations in Brazil, and we are on a trajectory to become one of the largest investment firms in South America.

What do you need?

We already have a logo (http://www.guepardoinvest.com/), but we want to change it completely. The goal of our logo is to represent what our firm is: a leading, world-class, modern, trustworthy/reliable investment manager in Brazil. We need something professional but still modern and unique (we want to look more like a modern investment bank), as we will be raising billions of dollars from some of the worlds largest institutional investors. Our logos text should only have the two words "Guepardo Investimentos"and there must be something about the logo that is slightly creative/unique (it cant be like any other logo, but still needs to be professional). Please do not use the cheetah/catwe want to eliminate this concept from our logo. We think the best logos in our industry are very simple and have something that is slightly unique/distinctive about them. But of course we want to see some ideas (logos) if you have some. Our firms colors: blue, black, grey, and white.

Who Is Your Audience?

The largest institutional investors in the world (endowments, pension funds, foundations, banks, sovereign wealth funds, and asset managers). Our target audience is VERY risk-averse and conservative and they are looking for solid, dependable, trustworthy partnerswhich is what we are and which is what our logo needs to represent.

Requirements

We Like These Examples

We don't want to influence your mind. Try whatever you want to. But take a look in some logos/companies/websites that we like. Each one is simple but still unique/one-of-a-kind.
http://www2.goldmansachs.com/
http://www.generationim.com/
http://www.blackstone.com/cps/rde/xchg/b...
http://www.deshaw.com/

We Absolutely Must Have

The goal of our logo is to represent what our firm is: a leading, world-class, modern, trustworthy/reliable investment manager in Brazil. We need something professional but still modern and unique (we want to look more like a modern investment bank). There must be something about the logo that is slightly creative/unique (it cant be like any other logo).

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