LET ME TELL YOU ABOUT US:
We are an enthusiastic cheerleading company looking for a corporate identity for our new shoe line called Guda Shoes. Our first line will be three different cheerleading shoe styles. We need the look of the logo to be clean, athletic, and fun. Ideas for slogans are Gotta Getcha Gudas On, Gotta a little Guda in ya and other fun sayings to that effect.
HERE IS WHAT WE NEED:
We will need a logo that is just as effective in black and white as it is in color. We are looking for great meaning behind the logo and a creative that can convince us of that meaning. Color palettes are open, but please no primary colors. The idea is to use color psychology that will make you want to get up and be active. The logo must work with or be a part of a recognizable icon. This icon will be used on most of our shoes. It shouldnt over power the look of the shoe but add to it sleekness. For our cheer shoes the shoe will be white and the icon on the shoe will consist of a clear material and have a thin compartment behind it in order to slide in color inserts. This way teams can customize their shoes to schools colors. Refer to the image sample to get an idea of how the shoe works. In short the icon must be simple and at the same time strong and recognizable. The word Shoes in the company name does not need to be included, just the word Guda and the icon or a combination of the two.
OUR TARGET AUDIENCE IS:
Our target is high school to college level athletes looking for great shoes to wear for games and competitions. Our audience is competitive athletic driven individuals looking for comfortable, effective, and great looking shoes. You need to communicate these qualities through our logo and product design to really draw them in.
WE LIKE THESE DESIGNS:
This is the level of professionalism we would love to receive:
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
-Must be effective in Black & White as well as color
-Must have a good meaning to back the design
-Must work well on product
-Must be simple but effective
-Must be fun, hip, and athletic
Work like this will not be accepted:
-No primary colors
-No cutesy designs
-No filter or brush crazy designs
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