• Award$250
  • Entries40
  • Creatives27



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Business Info

Business Name

Group Customer Master

What is the exact name you would like in your logo?

Group Customer Master

Target Audience

What is your industry?

B2B suppliers and staff

Describe the target audience for your logo

Business managers seeking customer databases for business operations

What are the top 3 things you would like to communicate through your logo?

A simple, clean and friendly way of accessing/storing information
Inviting and not soulless
Joining multiple sources of data together to make them easily accessible

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Convergence of water
Clean, stylish, modern
Polished, glossy appearance
Simple drop of water
Streams of water coming together
Stylised waterfall
Pipes or water channels (not too industrial looking)

What colors do you want to see in your logo?

Must work in black & white/reversed
Blue and silver
Light colours
Rainbow reflecting multiple brands within a single form
Simple colour scheme
Vibrant but not overwhelming

What colors do you NOT want to see in your logo?

Not green or red
Not aggressive or gloomy

Where will your logo be used (print, website, etc.)?

Print and web

Do you have other info or links you want to share?

Must not look like water logo for a city or town
Must not be misinterpreted as a water saving or environmental project
Must not be too literal, e.g. a water tank or other physical object
Not too cold or uninviting in appearance (e.g. ice)
Stylised and simple
Must not appear too industrial
Water droplet must not appear as a tear or reflect crying
Must reflect a convergence in some way
Must be uplifting in appearance, not too dark or gloomy
Intertwined streams of water rising or falling
Weightless water drops floating
Not cluttered looking
Reflects a precious resource
Must have logo/word mark with:
1. 'Group Customer Master'
2. A version with the acronym 'GCM' only



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