• Award$200
  • Entries61
  • Creatives26



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Business Info

Business Name

Coupool (www.coupool.com) - The name Coupool is short for Coupon Pool

What do you do?

Coupool is a website that we're planning to launch that allows customers to receive weekly specials through their email by signing up on the website - taking only one simple action - providing their email address. The website offers consumers 5 different deals from variety of industries every week at discount rates. Typical offers include percentage discounts at participating restaurants, coupons for savings off a minimum purchase at retail stores, two-for-one event ticket specials and other similar deals. Each offer only becomes valid if enough members buy it, encouraging viral sharing of individual deals. If the minimum buy is not met, the deal does not proceed and no one's credit card is charged.

Target Audience

What is your industry?

Marketing and Advertising

Describe your audience

The primary audience of the website are people who live and shop in North America, 77% female, between the age of 18 to 34, and employed full-time.

The secondary audience of the website are small North American retail shops such as restaurants, beauty salons, spas, and etc.

What are the top 3 things you would like to communicate to your audience?

We would like to tell our primary audience (consumers) that Coupool is a strong, reliable, user-friendly (simple), and secure website that offers huge discount coupons from variety of retail shops.

We would like to tell our secondary audience (small retail businesses) that Coupool is a strong brand and marketing outlet of their choice for promoting their business and getting new customers.

Style and Concept

What styles do you like?

We like strong, simple, catchy, and memorable logo styles.

What colors do you like or hate?

we like vivid colors. We do not like pastel colors.

Any other additional info? (optional)

"Groupon" is a competitor, the pioneer, and the leader in the collective buying websites market (http://www.groupon.com/)




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