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1.The client completed an interactive design brief.
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- The client specifies what they want (and don't want).
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2.Our über-talented designers created dozens of unique designs.
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LET ME TELL YOU ABOUT US:
Greenup will be a sparkling green tea beverage made with 100% real fruit juice.
HERE IS WHAT WE NEED:
We are in need of a logo that will ultimately be used in the design of our bottle. Greenup will be packaged in 12 oz clear long neck bottles (beer bottle).
OUR TARGET AUDIENCE IS:
Greenup Sparkling Green Tea will tap into the burgeoning environmentally consumer consciousness while targeting local retailers and consumers in the regional markets. The target customer will be mostly young (20-35), healthy (mindful of what they eat), and active (enjoying recreational activities such as running, hiking, and biking).
WE LIKE THESE DESIGNS:
One of our favorite bottle designs comes from Izze, makers of sparkling fruit juice. The minimalism and basic use of colors really helps to make the product stand out on the shelves.
Another favorite is the Orange Crush bottle, which is another great use of minimalism and simple colors. We also like the outline of the letters and how the outline runs around the outside of the orange slice. We feel this ties it all together very nicely. (This is also where we believe our attached logo/label design falls short).
We plan to incorporate the minimalist approach while also giving Greenup its own unique feel.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
One item we wish to steer clear of is any use of tea leaves, or cherry blossoms, or anything "oriental" in the design of our logo.
We have attached an initial concept as well as an image of the orange crush bottle. The concept we have drawn shows the direction we are wishing to go; however, it feels a bit unfinished to us and we'd like to see it move more towards the cleaned up look of the orange crush design.
The original flavors will be blackberry, peach, tangerine, and white grape. The colors used in the logo would reflect each flavor on their respected bottle with one being the main logo used as the main brand image (possibly with its own unique colors).
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