• Award$250
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  • Creatives44

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Creative Brief

Who are you?

A green web startup invented by 4 young MBAs, coming from HEC Paris and Haas Berkeley.
Our target is to bring together responsible consumers, join their forces, and make them buy collectively, in order to reduce the price of sustainable goods and services.
By reducing the price, we hope to accelerate the adoption of clean technologies.

The idea is to build a community of responsible consumers, who share common values and want to shop together to make a bigger impact.

We will track their impact in terms of emissions saved, waste reduced, energy savings, green jobs created, and so on..

We are building a web platform where buyers can shop sustainably together, in big batches, and reduce the prices.

The idea is a green version of Groupon, but with a big difference: our main target is not just to reduce prices, but to use this reduction as a drive to change consumers' habits, towards more sustainable patterns

What do you need?

We need a brand that creates identification, a logo that tells the audience: "you are doing the right thing, and you are doing it along with a great community"

We need a logo that engages the consumer, and communicates a feel good factor. We need to show that we are a web startup, using the Web 2.0 to have a great effect on the environment

The logo will go on the web site, on our stationery, on all marketing materials.

Who Is Your Audience?

Responsible consumers in major cities (in Europe to start from). Young dynamic buyers, that like the concept of groupbuying.

We want to give them the impression of a company at their service, who encourages an environmentally friendly behavior.

Requirements

We Like These Examples

We'd like to have a clear set of 2 colors, bright possibly, that can be our recurring flag. We like cartoon-like logos, that transmit a fresh image, and convey our positive, environmentally friendly values. Be free and creative, we want you like this.

We Absolutely Must Have

We are open to all suggestions. It would be good to have the company name (GREENBYS) in the logo, but we are open to different representations.

Materials

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