• Award$300
  • Entries152
  • Creatives48

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Creative Brief

Who are you?

We are an online store specializing in window tint products for home, automotive, and office usage. Window tint reduces solar energy from entering a residence or car by up to 60% as well as blocking 99% of UV radiation.

Window tint products help people conserve energy by dramatically reducing air conditioning costs prompting US government to give tax credits for installation of window film in homes.

Traditionally, window film has only been installed by professional window tinters. SnapTint breaks the model by making professional window film available to consumers everywhere to purchase. Our window tint kits are pre-cut to the exact curves of your car windows or the exact size of the windows on your home.

What do you need?

We have been in business for many years now, but our logo is still on version 1.0 when the website was originally launched. Some of the complaints are that our logo seems too amateur or immature. People tell us that our product and packaging are great but our logo is holding us back.

We need a logo that reflects what the company is now. A company with great products and unique character of selling green products.

Who Is Your Audience?

The audience is split. People that buy car tint vary from families whose babies hate the sun shining in their eyes to tuners and grease monkeys who customize their own rides with window tint.

The home tint market includes responsible home owners seeking to reduce their AC expenses as well as cash in on the window film tax credits.

The people that purchase office tint are home builders, shop owners, strip-mall owners.

In some ways, our logo needs to be agreeable.

Requirements

We Like These Examples

We like to keep an open mind regarding entries. We also have browsed through other entries on Crowdspring and have picked out a couple logos that just naturally appealed to us due to good combination of colors and fonts.

http://www.crowdspring.com/project/22858...

http://www.crowdspring.com/project/22858...

http://www.crowdspring.com/project/22860...

http://www.crowdspring.com/project/22860...

We Absolutely Must Have

We want to logo to keep the general blue/green coloring of our current website at http://www.snaptint.com but a bit more exciting to draw attention.

Materials

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