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Creative Brief

Who are you?

Our company, LetMyPeopleGo.com, hosts the countrys biggest Jewish Singles events, including The Ball, held each Dec 24, which is the biggest singles event of any kind in the country (more than 4,000 attend annually).

What do you need?

This summer, we want to take the show on the road for a cross-country tour we are calling Summer Lovin Tour 2010. We need a graphic of perhaps 500 250 roughly to use on a page like the page at http://nyc.letmypeoplego.com. We may need other variations of main graphic for things like Facebook pages, Twitter, etc. But, for now, we are concentrating on the main graphic.

Our idea (but we are open to other ones) is that we adopt some sort of 60s/70s psychedelic, Austin Power-ish cross-country tour bus theme. The tour bus represents us bringing hip, cool, Jewish events to 10 cities. To be clear, we need something that conveys hipness, maybe some Jewish aspect to it (like some dude wearing a gold chain with a Jewish star but, if so, in a purposely cheesy way). Or maybe the bus just says Summer Lovin Tour 2010 on it but its clear that its like a rock bands tour bus. Maybe we have a DJ poking his head out of the window? I dont know, just throwing some stuff out there.

We could potentially have the tour dates (i.e. Boston July 15) on the graphic itself as you might see on a rock poster but I think that will likely look too busy. Maybe we could go for a slogan in the ad like 8 Cities. 10 Crazy Nights. 3,000 Jewish Singles.

In short, we need some way to capture in a graphic that we are bring the countrys biggest Jewish Singles Events to all these different cities on the the Summer Lovin Tour 2010 tour. The graphic needs to look cool and hip and counteract the sometimes cheesy reputation of Jewish Singles events (or, be purposely cheesy, in a deliberate way).

Looking forward to see what you come up with!

Who Is Your Audience?

"Jewish Singles" largely in their 20s and 30s, Cities the tour will hit (if this is relevant to your design - optional) = NYC, LA, Miami, Houston, Chicago, Philly, Boston, Dallas, San Fran, DC.

Requirements

We Like These Examples

For the cool factor, the look of the header here: http://www.thrillist.com/hotelthrillistm... although that's we need something roughly 500 x 250 px.

We Absolutely Must Have

Basically we need to make a "Jewish Singles Tour" hitting many cities look cool and inviting.

Materials

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