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What is the exact name you would like in your logo?

Gracious Exchange

What is your industry?

Retailing

What are the top 3 things you would like to communicate through your logo?

Gracious Exchange is a social business producing a line of couture/boutique handbags for women helping girls/women.

Vision: Create a social business that sustainably helps educate and empower the worlds 77 million girls who are not in school and change the world! The gracious exchange model enables women to be agents for change, aligning their support with humanitarian programs that provide schools and learning supplies to girls and women in developing countries, ultimately reducing poverty and creating a more just world.

Purpose: Transform the lives of girls and women to achieve their full potential through the sale of womens products that invest in education and micro-enterprise for the worlds most disenfranchised girls.

Brand Ideal: We believe that every child has the basic right to an education and to be free to make personal choices to advance her dreams.

What logo styles do you like (image + text, image only, text only, etc.)

Tagline:Empowering the worlds girls.

Brand Personality: Exuberant, Elegant, Modern, Bold.

Some of my favorite fonts: Catull Regular, Bodoni, Grand Assign, Scotch Roman by Tommy Thompson, Port Vintage, Gentium.

Color: Pale purple; gray; black; white

Do you have any other info or links you want to share?

The mark can be stand alone as well as incorporate the tagline. It can be straightforward - or be something fanciful like incorporating a seedling sprouting from maybe the "I" in "gracious"; since it is a worldwide org - it could incorporate a globe if it was modern/fresh. It could have Gracious be more pronounced than Exchange; it could use upper case or lower case; it could be incorporated in to a circle or an oval; it should feel very modern and hip and be very memorable. The concept needs to reflect style (the handbag) meeting substance (the cause). So excited to see your ideas; my greatest thanks!!!

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