• Award$1000
  • Entries413
  • Creatives96



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Business Info

Business Name

The Brand Passport, LLC

What do you do?

The Brand Passport is a company which, through its worldwide network of food manufacturing professionals, finds or creates unique, differentiating, premium-quality food and beverage products not available in the USA, then imports them, packages them and makes them available turn-key, for the Private Label brands of leading US retailers. The customer list is broad, from Abercrombie & Fitch to Victoria's Secret, from 7-Eleven to Trader Joe's, to Starbucks to Walmart. The product range is broad, from premium Belgian Chocolate, to premium cookies, premium mints/gum, pastries, creme brulee and fancy hors d'oeuvres from France, to premium infused olive oils from Italy. We are the solution to every Buyer's question "How do I elevate and distinguish my Private Label food portfolio?" We provide one-stop, turnkey sourcing, product/package design, and management of manufacturing facilities across Europe.

What is the exact name you would like in your logo?

The Brand Passport, LLC

Target Audience

What is your industry?

Premium Food Product Design, Packaging, Importing & Distribution

Describe the target audience for your logo

CEO's, General Merchandising Managers, Divisional Merchandising Managers, Buyers, Private Label Marketing & Sourcing Managers working at a broad range of US retail including Walmart, Target, Kroger, Safeway, Costco, Sam's Club, Victoria's Secret, The Gap, Starbucks, Dillards, Macy's, 7-Eleven and others in similar trade channels.

What are the top 3 things you would like to communicate through your logo?

- Global Reach
- Access to unique, gourmet food products
- Expertise/Service/Stability

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Image Only or Text & Image.

What colors do you want to see in your logo?

Colors should connote experience, expertise, strength and stability. Colors like crimson and navy are examples, but I'm open to your suggestions, and traditional food colors may be considered as well.

What colors do you NOT want to see in your logo?

No limitations, as long as we fulfill the objectives above.

Where will your logo be used (print, website, etc.)?

Website, stationary letterhead, business cards, potentially trade advertising (print).

Do you have other info or links you want to share?

This is not your typical, stodgy import/distribution/wholesale business. We are a team of gourmet food professionals with experience in senior marketing and product development positions with Godiva Chocolatier, Young & Rubicam, Pepperidge Farm, Pepsi, Gilette and other leading brands. We seek a fresh, dynamic corporate image, as our services are unique, and our client list includes some of the top-tier image marketers in the USA. Thank you!



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