Tell us what you need
What is the exact name you would like in your logo?
What are the top 3 things you would like to communicate through your logo?
We would like to thank everyone who participates in this project for your hard work and creative genius. We certainly appreciate your talents. That said, we are a rather bootstrapped start-up at the moment and apologize for being unable to offer a larger award.
We envisage a brand, which ultimately has a number of operating businesses, much like Virgin Group or General Electric. The brand will have similar diversity in its businesses (automotive, dining, consumer electronics etc.), and is primarily consumer facing.
SpeediMango will have a presence in website and mobile applications as well as in promotional, merchandise and event type settings.
We are seeking a brand logo that can immediately define the brand platform, while delivering a compelling design identity which is applicable across all media
The SpeediMango brand personality is fun, contemporary, uncompromising, technology-centric and savvy.
The tone of the brand should be bold and exciting
What logo styles do you like (image + text, image only, text only, etc.)
Ideally, the name should be logo. Name can be augmented with a symbol. Logo can be name only, symbol only and name+symbol. Think Mercedes-Benz and the star symbol. We are open to a logo that also includes a symbol, however.
Brand identity is based upon a red colour palette so logo colours should be compatible
Not looking for frutiness. Apple is a good reference for a fruit-based brand which is technology, without the fruit.
Logo design should be visually gorgeous
Design should not be overly complex so it can be rendered in monochrome and deciphered from a distance. Use Apple, Virgin and Mercedes-Benz as references.
Logo should be dressable up and down. For example, it should be reproducable in 3D and in monochrome such as the MB/ Apple logos.
Would love to see some alternatives which squeeze in part of a British flag as does the Mini brand on their cars
Logo should look great on a t-shirt, stickers and on the side of a car for promotions.
Logo should be visually distinct. - and be something we have not seen before. In the way the Virgin logo can be applied to so many different businesses.
This logo should embody the notion of enriching peoples lives by making the goods and services they value more accessible.
Remember to picture the logo on a t shirt- or a sticker that will be on the back of a car. And that SpeediMango is all about a brand dedicated to helping consumers have access to goods and services which make life better.
Do you have any other info or links you want to share?
The company is in start-up mode. We are currently focusing on the automotive space, but we are drastically different from other companies in our industry, such as AutoTrader and Cars.com etc.
Logo ideas should conform loosely to some of the ideas presented below
Logos we really like include:
EVOLI (on article)
PURE (on article)
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