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LET ME TELL YOU ABOUT US:
Go World Hunting is a new company that offers authentic and personalized hunting/safari/travel experiences around the world. This includes everything from USA to South Africa. The people behind Go World Hunting are experts in their industry and know all the best spots for hunting, taking photos, and even the best outfitters/accomodations. They do all the work to arrange a travel experience that is unforgettable...one that you will tell stories about.
HERE IS WHAT WE NEED:
Go World Hunting needs a logo/identity that reflects the adventurous aspect of the travel experience that customers seek while also maintaining a clean, professional appearance. The preferred logo format is Horizontal, but not required. The symbol/icon is also up to the creative to decide. Possible ideas for the symbol inspired by each of the words (again, just some thoughts, not required).
Go: movement, travel, excitement, adventure
World: earth, globe, geography, safari, nature
Hunting: animals, target, crosshair
Main goal is to have a readily identifiable logo that represents the company and the services they provide. Adventurous fonts are acceptable and also modern logo styles. We have no preference on serif or sans-serif fonts. Colors would be best if they were earth tones / nature and look good on white. Ideally, the logo should be "invertable" so that it can appear on dark backgrounds as well.
OUR TARGET AUDIENCE IS:
Male audience / outdoorsmen / adventurous people
WE LIKE THESE DESIGNS:
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
I have uploaded an initial logo concept that the client provided, but we are NOT pleased with it. It is too detailed, and the proportions are inadequate for use. The adventures font for "World Hunting" is interesting, but we are not stuck on having it that way. We DO NOT like how the words of the logo have been incorporated into the text of the logo ("Go" with globe inside).
We DO NOT want to have guns / weapons / blood / killing reference in the logo even though it is for a company that arranges hunting trips. It is acceptable to use animals or silhouettes of animals, but not ones that appear dead.
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