LET ME TELL YOU ABOUT US:
We are starting an ecommerce business focused on only toasters. GlobalToaster.com is the name. We want to have a personality that we will build through blogging and design of a bunch of folks who are freaky about toasters. Nuts who go on vacation to tour hotel kitchens or locals houses to view their toasters, understand their toaster habits, that sort of thing.
Fun and just on the edge of credibilty. We want the audience to be thinking: "Really? Are these folks honestly this passionate about toasters or is this a gag" A fine line.
At the same time, there needs to be a credibility with the brand. fun but trustworthy.
HERE IS WHAT WE NEED:
We need a logo that will be the basis of our site and blogs template.
OUR TARGET AUDIENCE IS:
Anyone who would go online to buy a toaster. high end, web savvy. looking for something credible but different.
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