LET ME TELL YOU ABOUT US:
Big Think is a global forum connecting people and ideas.
It may be a clich to say that knowledge is power, but that doesnt make the statement any less true. We know that there are just 24 hours in a day, that you are bombarded with information, and that the bombardment will only escalate.
We believe that not all information is equal. We believe that expertise is invaluable and should be shared. If you had a heart problem and could afford the counsel of the worlds leading cardiologists, you would seek their advice. If you owned a business and wanted to expand into China or Russia, youd want to hear from people who had already done that. If you planned to write a novel or a screenplay, youd want to get pointers from the worlds leading writers. At Big Think, we put you in contact with the ideas of very smart people.
We do not believe that experts have all the answers. On many subjects deep thinkers disagree. We do believe that we will all make better decisions in our personal and professional lives if our thinking is informed by expert opinion.
Please sign up for our site free of charge, look around Big Think, and watch the interviews we conducted with more than 600 experts, from hedge-fund managers to neuroscientists.
HERE IS WHAT WE NEED:
Big Think is a new media site that specializes in smart and engaging educational features and interviews with innovative thinkers. Our videos go viral very often, but often without a link-back or attribution, and the current branding on our videos does not do enough to highlight our URL <bigthink.com>.
We need a form of branding that will go in the right hand corner of our videos that reflects our content--smart yet catchy-- and draws more attention to our URL (in our current version our initials, BT, are prominent, but full name and URL remain obscure.)
We cover an eclectic collection of topics in our videos--everything from economics, politics, healthcare and science, to futurists discussing how the world might end, art, sex, et. al.--so the branding must not be overly evocative of any single subject or theme. The best submission will maintain an aesthetic that is clean and sophisticated but will also contribute an innovative twist--something that reminds viewers that they're getting smarter, but they're doing it in a hip and novel way, not just watching C-Span.
OUR TARGET AUDIENCE IS:
Our viewers come from a variety of countries and demographics, but are generally united by intelligence, a love of new ideas, and a desire to actively engage with the world around them. They are students (18-25), largely from the US, UK, and Canada, who come to our site either to stay abreast with the latest research in their fields, or to get their daily-dose of brain candy. We also receive a very significant amount of professionals (25+) who traffic the site out of a desire to consume information and opinion via trusted, expert sources as well as a genuine and diversified intellectual curiosity--it is one of the rare realms where, for instance, a marketing executive, could spend 5 minutes learning how to pen the perfect sentence from a Poet Laureate.
The site also has campaigns where our content needs to be viewed by business and government elite--Fortune 500 CEOs, government officials, etc. Members of this sphere also traffic our site to view discussions with other high profile figures.
We want both our fans and those new to our brand to understand that Big Think represents an important and innovative approach to education--an approach that is fun and engaging, but is also capable of linking users with succinct and extremely high quality information.
WE LIKE THESE EXAMPLES:
Our site currently employs an orange and black color scheme, and our name, Big Think, is traditionally rendered in burnt Orange.
Our current branding is also orange, and, for consistency's sake, should remain a closely related color, but perhaps something that contrasts a little better with the white screen behind it.
RTVE's new logo would provide a good example of the ways that you could innovate upon this color scheme.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
We must have our full name (bigthink) incorporated legibly into our URL, <bigthink.com> and it must be highly visible in the right hand corner of videos that are viewed at 500x282 pixels.
You are free to experiment with incorporating something unique with our initials, BT, per our current design, as an additional design element. But submissions that have not accentuated the BT are also welcome.
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