• Award$200
  • Entries90
  • Creatives19

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Business Info

Business Name

MosaicLink

What do you do?

MosaicLink is a start-up broadcast network (Internet, Radio, TV, Mobile) that provides cross-cultural video and audio content to a global audience.

With an electic mix of empowering information and rhythms, each MosaicLink show fosters a dialogue of understanding among diverse people and cultures.

Show topics include: business, careers, personal finance, technology, environment, and education, food, health, travel, sports and more.

This virtual network is a community centered around global well-being and solutions. With a 24-hour, 7 days a week talk radio network, a robust broadband video network and a Global Learning Institute, MosaicLink is a parent brand to numerous initiatives.

What is the exact name you would like in your logo?

MosiacLink (main name): Connecting Cultures (tag line)

Target Audience

What is your industry?

Broadcast Programming (Radio, TV, Internet, Mobile)

Describe the target audience for your logo

A diverse, global audience primarily aged 30+. The audience has a curiousity about other cultures, open to other perspectives, and focused on solutions. Target audience members are either well-travelled or they dream of travelling the globe.

What are the top 3 things you would like to communicate through your logo?

1. Connecting cultures around the word (global view )
2. Positive, inspirational and solutions-oriented brand
3. Professional and sophisticated yet FUN and ACCESSIBLE brand

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

We'd prefer text and image in the logo.

We envision a unique and creative implementation of the words "MosaicLink." For example, the typeface would be unique to the brand like playing off of the "O" in "Mosaic" or integrating the image with the logo in a unique way.

We like the idea of either using 1) a flat or round globe as part of the image or 2) an abstract mosaic connecting image or 3) a combination of #1 & #2.

What colors do you want to see in your logo?

To stress the multi-cultural theme, we'd like several colors in the logo. The words "MosaicLink" should be one or two colors, but the image/mark can be multiple colors.

The colors should be bold.

What colors do you NOT want to see in your logo?

No soft pastels. No basic primary colors as the color palette should be unique.

Where will your logo be used (print, website, etc.)?

The logo will appear in numerous locations: website (launching in September), print materials, and all other medium as needed (TV,etc.)

Do you have other info or links you want to share?

The logo should be treated as a parent brand. We may come back to the designer to create sub-brands that fit well with the parent (MosaicLink) brand. For example, later we will need a logo for the Global Learning Institute.

Materials

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