• Award$500
  • Entries181
  • Creatives50

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LET ME TELL YOU ABOUT US:

Giving Tee is a designer driven t-shirt and social awareness company whose mission is to inspire others to make a positive contribution to society and do so with style. We create t-shirt designs that promote a message of simplicity, optimism, fellowship & peace. Giving Tee designers are paid to create aesthetically pleasing designs that promote and reflect these brand ideals. These shirts are then sold online. The best selling shirts will also be featured on a Giving Tee display in retailer partner locations around the country. End customers who purchase a Giving Tee t-shirt are encouraged to select from a list of Giving Tee, designer or retailer charities to make a difference. Giving Tee will then donate $5 per t-shirt to this selected charity. Giving Tee t-shirts will be clearly marked with the Giving Tee logo so others will gain exposure to the brand via our products. Also, the t-shirt label will highlight the designer's name and chosen charity, which will aid in promoting that designer and their cause.

Giving Tee as a company is socially conscious and motivated to make a difference. In addition, it aspires to become a hip lifestyle brand whose message and designs inspire others to Make a Statement and Make a Difference.

HERE IS WHAT WE NEED:

We are looking for a logotype and icon that will be appealing to our target audience, define our company ideals, and what we do, look good on the back of every t-shirt we sell and promote charitable giving in a stylish way. We'd like to see some versions that have our tag line attached to the logo. (Make a Statement, Make a Difference)

OUR TARGET AUDIENCE IS:

Our target audience is men and women ages 18-49 who are educated, seeking to make a positive contribution and who care about style and their image when making a t-shirt purchase. They want to feel good about the purchases they make and are attracted to Giving Tree because it enables them to give back through the charity or cause of their choice. They are proud to wear our products as a symbol of GT's charitable nature and their social awareness.

Our t-shirt displays will have an equal number of men's and women's styles from which to select.

WE LIKE THESE DESIGNS:

We like clean, yet organic designs. For example, the "Life Is Good" logotype is organic and simple but still clean and very legible. The Women's rights icon is organic, simple and strong. Threadless is a good example of a stylish, graphic-oriented t-shirts that our company will feature. Element clothing logo good example of an easily recognizable icon. Method is simple but strong.

We like The Giving Tree symbolism of a tree and branches and giving back to others.

We also like the symbol of the Earth and hand around or under it.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We must have a either a logotype or logotype with icon that is unique and strong enough to stand on it's own. Also, we'd like to see our tagline incorporated into some of the designs. The logotype can be organic, but must be legible. Logo must have some unique or creative element that ties back into our brand ideals.

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