• Assured$200
  • Entries40
  • Creatives20

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Background

Industry

Community & Non-Profit

About Your Company

Paws'itive Teams is a non-profit group of almost entirely volunteers that was formed in 1997. We train service dogs, facility dogs, and therapy dogs in San Diego, California. Our target audience is diverse: adults of all ages with conditions that might be mitigated by a service dog, pet dog owners looking to join with their dogs in therapy work, healthcare professionals looking for service dogs or therapy dogs for their clients, potential donors, and more. You can get a good sense of our mission from our website at www.pawsteams.org. Once we have a fresh new logo in hand, we'll be building a brand new website. We have a lot of print materials (signs, banners, etc.) that feature the current logo, so we're thinking we need to stay in the vicinity of the same spirit and general idea with the new logo so our transition isn't too abrupt.

Execution

Logo Usage
  • Print

  • Screen / Digital

  • Clothing

  • Outdoor

  • Signage

  • Other

Preferred Logo Style
  • Image + Text

Adjectives
ModernClassic
MinimalComplex
FeminineMasculine
PlayfulSophisticated
YouthfulMature
EconomicalLuxurious
OrganicGeometric
AbstractConcrete
Colors to Explore

Green

Logo Text

Paws'itive Teams Since 1997

Top 3 Things

The strength of the human-dog bond; the fact that our dogs are true service dogs and therapy dogs (can be represented by a vest); that we are professional yet energetic (not conservative).

Additional Info

Regarding the text in the logo, the words "Paws'itive Teams" should be seperate from and significantly larger than the 'Since 1997" text. We need to stay with #005950 or very close to it as the dominant logo color. We also like a warm sand as a second color, although we're open to other ideas. One problem with the current logo is that it's unclear that the dog is connecting with a human hand.

Materials

Contract
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Last updated 12/23/2018 10:01am
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