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Creative Brief
Who are you?
Ginkgo is a next-generation biotechnology company. We are designing new microbes that can help society make fuels, capture greenhouse gases, or fight disease.
We're not your grandparents biotech company. We use standardization, automation, and software tools to make biological engineering easier and faster.
We like openness, we share as much information as we can, and we engage with the community wherever possible.
What do you need?
We like our current fun logo. We'd like to keep that element of fun while also adding a hard technical edge to the logo.
We'll use the logo on our website, letterhead, and business cards.
Who Is Your Audience?
Our audience is anyone who sees the power of biology to help make the world a better place. That includes pharma companies, energy companies, fine-chemical producers, government funding agencies, and the general public.
Requirements
We Like These Examples
http://37signals.com/ - each of their products has a very fun logo
http://curvedwhite.com/ - very understated/slick design
http://daisyginsberg.com/projects/synthe... - biologically inspired, striking tree of life image
We much prefer web company logos than the generic corporate biotech logo.
See our website ginkgobioworks.com and our blog ginkgoo.com
We Absolutely Must Have
Our name is fixed in stone. The theme has to be green (but not necessarily our current green). We really like having the Ginkgo leaf represented in some form.
Materials
Contract
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