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Business Info

Business Name

GFit (GirlFit Prime)

What is the exact name you would like in your logo?


Target Audience

What is your industry?

Women Fitness

Describe the target audience for your logo

Women! We are a CrossFit facility and this particular program is available just to women. Women roughly between the ages of 25-45. Usually young to middle age professionals, mothers, or both.

What are the top 3 things you would like to communicate through your logo?

1)Women friendly/ only fitness Program
2)Modern hip/ sleek design with a bit of class.
3)Ideal physique

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Open to anything but we are interested in a image with a cool design on the business name GFit which stands for GirlFit. probably prefer some combo of image and program name.

What colors do you want to see in your logo?

purple, women friendly blue, possibly pink if done without being typical or tacky. Maybe pink just as an accent. White is also possible.

What colors do you NOT want to see in your logo?

non feminine colors. or too much pink.

Where will your logo be used (print, website, etc.)?

Primarily on website and promo material

Do you have other info or links you want to share?

Our GFit program is a group fitness class based program. It is a bootcamp style. It is programmed and led by a trainer. It is intentionally hardcore and includes all sorts of different exercise movements from kettle bell swings, plyo-metrics, weight lifting, running, rowing,and body weight movements like push ups and pullups.

It is done in a hardcore setting with high end support and trainers. The program is intense to make a women feel like she accomplished something by completing these mission like workouts, but not meant to include too many of the exercise movements that would turn women off to the training.

Our avg member in the program is either a young professional or middle age mom that looks to enjoy the group setting and intense workouts. Meant to be that empowering workout for a women. Teachers, nurses, and stay at home moms are a big chunk of our current membership.

Women are busier and taking on more than ever now with being mom, being professionals, and handling many household responsibilities. We offer a class based program that allows them to handle their responsibilities while stick getting in legitimate workouts. They just need to show up to class and we run them through everything. Its like having a personal trainer but in a group setting. So even though the program is much more than a regular gym, it is way less than having to pay a personal trainer, thus making high end training more affordable to all women.

Supporting a womens needd, providing an empowering kick ass workout, and helping them achieve their goals should hopefully come across.

gFit, GFit,, or GFIT are the way we would like the word part of the logo to look.



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