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LET ME TELL YOU ABOUT US:

Gettaround.com is a carsharing community which lets car owners rent out their cars to trusted drivers anywhere.

There are 250 million cars in the US. 97% of the time, they sit idle in parking lots and garages.

We are a silicon valley start up that lets owners earn extra cash from their cars during this otherwise idle time.

HERE IS WHAT WE NEED:

We need a logo in order to launch our website. This logo will also be used for an iPhone app which is currently under development and will be our core identity, used in all company publications, stationary, business cards etc.

We need a logo that conveys our core values of flexibility, community, mobility, friendliness and trustworthiness.

OUR TARGET AUDIENCE IS:

We would like our customers to think of us as providing three main values: a Community, convenience (mobility) and the opportunity to earn money on an existing resource. Our initial target audience will be students in 7-10 major US cities.

In the near future, we will expand our service to serve other demographics e.g. young professionals, stay at home moms (see personal story: http://annarborchronicle.com/2009/03/09/... and eventually the general public.

WE LIKE THESE DESIGNS:

Betterplace: http://www.betterplace.com

Mint: http://www.mint.com

Zipcar: http://www.zipcar.com

Stumbleupon: http://www.stumbleupon.com/

Limewire: http://www.limewire.com/

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We would like to inspire people with simple, gripping, easily recognizable design. The logo is of central importance. e.g. Nike.com, Apple.com

We'd like to have a clean, simple logo, governed by 2 colors (vague preference for green but please don't limit yourself to this).

Concepts we wish to convey: friendliness, motion, trust.

***We will not accept clip-art, ready made logos, or copies of other companies' logos or designs***

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