Who are you?
The Guide to Local Active Life
Adventure, Fitness, Health, Outdoors, Sports, Gear & Style, Play. Local.
What do you need?
A coat of arms to act as a badge for the online community
Something usable for print, web
Something you could put on a t-shirt and most of our target would say "yeah, I'd wear that"
Who Is Your Audience?
1/2 male, 1/2 female
25-45 years old
Want to go faster, go further, go explore, go sweat, go compete, go higher
We Like These Examples
The style of Nike, Puma, Icebreaker, Lululemon, North Face
Like the coat of arms of Movember
We Absolutely Must Have
"Generation Go" in logo
Direction on font use
Black and white and colour versions with a variety of size resolutions
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