• Award$250
  • Entries42
  • Creatives25

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Creative Brief

Who are you?

http://www.gengo.ca/

The Guide to Local Active Life

Adventure, Fitness, Health, Outdoors, Sports, Gear & Style, Play. Local.

What do you need?

A coat of arms to act as a badge for the online community

Something usable for print, web

Something you could put on a t-shirt and most of our target would say "yeah, I'd wear that"

Who Is Your Audience?

Active people

1/2 male, 1/2 female

25-45 years old

Premium, web-savvy

Adventurous, curious

Want to go faster, go further, go explore, go sweat, go compete, go higher

Requirements

We Like These Examples

The style of Nike, Puma, Icebreaker, Lululemon, North Face

Like the coat of arms of Movember

We Absolutely Must Have

"Generation Go" in logo

Direction on font use

Black and white and colour versions with a variety of size resolutions

Materials

Contract
Files

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