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LET ME TELL YOU ABOUT US:

Generation Go is a local community website, blog, directory for active people who live, work and play in the city - essentially inspiration for anything to get you off the couch and go...a bulletin board for local active life.

Our reason of difference is we're local to a city (launching in Toronto but expanding elsewhere), we connect online and offline (and thus a range of uses for the logo) and we appeal not to just one type of enthusiast but all types (see 7 interests below) and all male and female expertise (hardcore/guru, weekend warrior/enthusiast and rookie/newbie.

If Yelp met Daily Candy met Boing Boing met Threadless met active life, you might be close.

HERE IS WHAT WE NEED:

Key logo and any sub variants (colours, interests) to be used as the branding mechanic - will be used as a logo for our website/blog, at events, on print pieces - .jpg and .ai versions hi and low res. Also suggested use of font for ancillary design/pieces.

OUR TARGET AUDIENCE IS:

Spit evenly male/female

Urban/suburban living

Curious/exploring

Variety of interests across 7 active, athletic and adventure interests:

- Adventure

- Fitness

- Health

- Outdoors

- Play

- Sport

- Style

Age - across a wider age range but 25-45 will be core

WE LIKE THESE DESIGNS:

Lululemon http://www.lululemon.com/ - iconic, fits both genders

Puma http://www.puma.com/ sleek, iconic, connotes speed

Quiksilver http://www.quiksilver.com/home/index.jsp atheltic, strong, ownable logo

Philadelphia Eagles http://www.sportslogos.net/team.php?id=1... able to fit name in contect of interesting logo

Azure magazine http://www.azuremagazine.com/ - strong font with ability to talk to components

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The name Generation GO and a symbol

Contemporary

2.0 friendly (and yes we hate that term too)

Iconic/ownable graphic

Connotes dynamism/speed

Materials

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