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LET ME TELL YOU ABOUT US:

We are the America's Finest City Softball League, a gay and lesbian organization located in San Diego, California, dedicated to playing softball and promoting sportsmanship and tolerance, as well as playing some kick-butt softball!

HERE IS WHAT WE NEED:

We need a new logo for our League. Our current logo has been in use for many years and has become "tired" and boring. Plus, it isn't very easy to use in areas where high-resolution graphics aren't available due to it's bleedling colors and cluttered graphics. To see our current logo, please go to www.afcsl.org and it's right in the center of the homepage.

OUR TARGET AUDIENCE IS:

Our target audience is threefold. First, we have our players. We want them to have a logo that they can be proud of, that can be possibly be worn on t-shirts or put on other merchandise, and that conveys their sense of pride in the organization. Second, we have our sponsors. We want our sponsors to see the League as a professionally-run organization and as someone they'd be proud to be associated with (and be willing to display the logo in their establishments). Third, we have new players. We want to continually attract new participants to our League, with an eye-catching and exciting logo as one of the tools to do so. Athletics is who we are!

WE LIKE THESE DESIGNS:

Tough to say... we have varied tastes, so we want artists to explore whatever you think is appripriate based on the above audience and the below limitations. Again, our website is www.afcsl.org if you want to learn more about us or get a sense for what we do!

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We want to avoid any negative or stereotypical displays associated with the gay/lesbian community. We have a great sense of humor, but we want our logo to not be a one-dimensional joke or punchline.

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