• Award$375
  • Entries534
  • Creatives129

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Creative Brief

Who are you?

We are a premium, local copier vendor(often more expensive than the rest). We are extremely service-oriented. Internally we are very cutting-edge while externally we offer only proven solutions. We aim to be the model of professionalism in everything. We are not flashy or edgy, but we are confident and innovative.

Currently, we have a very well recognized logo, but we are ready to take this to the next level. The new logo should be easily readable and recognizable (even on a car driving by). If you say G-Five in Greenville, people will not know us, but if you add "we have the white HHRs you have seen around town", they know exactly who we are.

What do you need?

We need a logo for a complete rebrand (same name, different presentation). The new design will go on shirts (embroidery), cars, marketing materials, letterhead, business cards, website, box truck, machine ID labels, and internal documentation including customer invoices.

We want a modern, high-tech yet simple and sophisticated design. We prefer to use the letter "G" and the number "5".

We will need several versions of the logo for these different applications.
Full color process
Solid Black for light backgrounds
Solid White for embroidery, etc
Grayscale for printing in B&W

Who Is Your Audience?

Our audience is mid-size business owners, managers, and decision makers in the Greenville, SC area for both for profit and not for profit organizations.

The purpose of our marketing efforts is not to sell machines, but to help our sales representatives by increasing brand recognition.

Requirements

We Like These Examples

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We Absolutely Must Have

We are not setting any must-haves. We do not want to stifle the creativity of the entrants.

Keep in mind though, we compete with the nationally known copier companies. Any logo that in any way resembles or could be confused with their nationally known brands or logos is UNACCEPTABLE.

Materials

Contract
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