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Business Info

Business Name

Ritter Communications

What is the exact name you would like in your logo?

TubeTown or Tube Town (either application will do)

Target Audience

What is your industry?

Residential Provider for Local Communications Television, Phone and Internet Services to Local Communities

Describe the target audience for your logo

These communities are rural communities. We provide them with local cable TV, high speed Internet and phone services. Our Cable TV service has a local channel that airs local content such as local sports, regional sports, local cooking shows, local features and people, etc. TubeTown is the name of the channel.

What are the top 3 things you would like to communicate through your logo?

1. Technology: We want to convey that we are the innovative, technology leader in the area. We provide everything a customer needs from local content to High Speed Internet and broadband fiber to digital phone services to business applications and software. We want to come across as being a forward thinking company, always looking toward the future with new ideas and technologies, with the technology of a corporate company like AT&T, but with a local, customer-driven approach.

2. Local: We have been in these communities for over 100 years, so we have a history of being there for the customers. We have no automated answering services. When you call you get a real customer service representative every time. We care about the communities we serve and we are the local choice when it comes to communications technology.

3. CONTENT: We want to be the content leader. With TubeTown, these communities will have access to high school and junior high football and basketball games, college football games, MLB sports, local cooking shows, golf course features, local hunting shows, news, weather and sports, etc. No other channel can provide the local content that we can provide.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Modern, New age, technology driven, futuristic. This logo will someday not only just be used as a television station logo, SO NO IMAGES OF TVs, OR FLATSCREENS, OR BUNNY EARS, OR ANYTHING RELATING TO JUST THE TELEVISION ANGLE. I would like a text and image logo and then an image only for a bug. We will use the bug in the corner of the channel like the NBC peacock for example, but will also use the entire logo and text for branding purposes. We will also animate the logo in the future as well.

What colors do you want to see in your logo?

Any colors will do. Just remember to be very forward thinking, technology driven, use different fonts, dimensions, etc. I don't particularly like really thin fonts, so let's steer away from that. Play with using the two words TUBE and TOWN in different fonts? Think High tech, not retro. Think of TUBE as not just the TV but a tube of Fiber as in Internet, etc. Play with the two T's in the words? Think broader than just a local channel for rural communities.

What colors do you NOT want to see in your logo?

We don't want to use any color combinations that are already used for national companies like, AT&T's blue and orange or Suddenlink's Green and Blue, etc...

Where will your logo be used (print, website, etc.)?

It will be used as a bug on a TV screen, on television spots promoting the station, on Print ads an web banners promoting the station and anything for a sponsorship, t-shirts, etc.

Do you have other info or links you want to share?

I want to make it clear that we don't want any images of TVs on this. Just because this is a TV channel, we don't want to box ourselves in. This avenue will eventually be used in Internet, web marketing, mobile marketing, etc., so if we use TV images, we get boxed in. Think broad, think future, think technology, think communications, think broadband, think community, etc.



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