LET ME TELL YOU ABOUT US:
We're a carpooling service that transports small groups of people to specific destinations. We serve varied markets including private-school children, corporate employees, senior citizen groups, commuters, flight crews, etc. We are not a for-hire taxi service.
Grasshopper Shuttle derives its brand image from three principles: fun atmosphere, short trips and an environmentally friendly approach to transportation. We like to have fun and think carpooling should be a relaxing and enjoyable alternative to public transportation. Typically, our trips are shorter than 10 miles and have a high-frequency (hourly, daily, weekly). In addition, we use alternative fuel vehicles for reduced emissions and higher efficiency.
HERE IS WHAT WE NEED:
Our logo needs to be a blend of fun and professionalism. Our brand should appeal to EVERYONE so it can't be child-like or too stuffy. We'd like something that can fit well on our vans (Honda Odyssey mini-vans & 15-passenger Ford E-350's). It should be colorful and highly visible from a distance.
OUR TARGET AUDIENCE IS:
Parents, children (age 5-18), college students, school administrators, human resource managers, corporate transportation managers, commuters, small-business owners, socially responsible consumers, etc.
WE LIKE THESE DESIGNS:
We like brands that are fun & professional. Here are some examples in different industries:
Airlines: JetBlue, EasyJet
Insurance: GEICO, AFLAC
Fast Food: Chipotle, Jimmy Johns
Toys: LeapFrog, American Girl
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We like simple, fun, creative and polished aesthetics. We don't like the opposite.
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