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LET ME TELL YOU ABOUT US:

FULL FRICTION is launching as a high-end edgy apparel and accessories line.

HERE IS WHAT WE NEED:

FULL FRICTION needs a edgy, sharp, original logo that is easily recognizable from a short distance. The logo will appear on items as small as shirt sleeves and pants pockets.We need the logo to be original with no pictures attached. The logo must stand out on its own merits. Feel free to interlock, mirror or any other techniques to make the words " FULL FRICTION" into a unique logo. Our logo will "BE" the brand. We are building our brand around this logo so you will have an opportunity to be involved with a one day, global brand. We like clean, modern looking logos. MUST BE ORIGINAL but also easy to read from a short distance. We would like to see a "play" on the FF's if possible. Highly stylized FF's. We see the FF's appearing from time to time on accessories, etc. So we want the FF's to one day be as recognizable as the original Logo it was borrowed from. If you see the FF's by themselves, you should be able to recognize that they came from the FULL FRICTION logo.

OUR TARGET AUDIENCE IS:

People who like high-style jeans and high-end fashion. Trendsetters that are brand loyal.

WE LIKE THESE DESIGNS:

We want something ORIGINAL. Clean and Modern.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We do not want any typical, old fonts such as: Arial, Helvetica, Olde English, Times Roman etc.

No pictures or stand alone designs next to the FULL FRICTION, Nothing too biker, urban, aggressive or soft, girly, flowery either.

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