LET ME TELL YOU ABOUT US:
FriskyBox is the leading website for casual game downloads and reviews. The logo will primarily be used on a website and may end up being animated by a third party. Prefer vector based file.
HERE IS WHAT WE NEED:
We need a layered PSD file up to 1024 pixels across but the final size will most likely be a mere 200 pixels wide in JPG format. It will be seen in the top left portion of the website and used as a "home" button in most cases, but will also appear as watermarks and on stationary, business cards, marketing materials, etc.
OUR TARGET AUDIENCE IS:
The target audience is fun loving, clever, baby boomers with a sense of humor and lots of free time and internet connections. They are technical enough to play games online, but want things simple, easy, fast and risk free.
They should view FriskyBox and a really fun place to come and browse games to play. Good adjectives for FriskyBox are fun, simple, colorful, funny, -yet stylish, reserved, economical, safe and straightforward. Good games for good people!
The logo should be a reminder about "video games" and that means - computers, futuristic, AI, high scores, monitors, keyboards, bright colors, crisp graphics. It could feel a bit retro-game as well.
WE LIKE THESE DESIGNS:
http://www.iwin.com/ - simple but a little too boring and happy.
http://www.gamelab.com/- love this logo. Wish we got there first.
http://hello.eboy.com/eboy/category/obje... These guys don't have an amazing logo, but we love their isometric artwork and candy-striped web page!
http://www.big13.net/NBC%20Peacock/Peaco... love the simple lines, vibrant color and old-school modernity of the old NBC peacock logo!
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
LIKEY: A variety of playful colors. Plain fonts that are readily available. Simple. Clean. Easily legible for old people. There should be a "box" that can stand alone apart from the text "Frisky Box" as a recognizable icon.
NO LIKEY: cartooney characters or letters. Kitchy textures or symbols. Animals. Shadow or reflection effects.
No Googie or tiki.
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