LET ME TELL YOU ABOUT US:
this is a logo for a new social marketing consulting group. we will be helping companies establish themselves in social media (i.e. facebook, twitter, youtube, etc.). We are calling it friends with benefits for a few reasons; 1) we are two friends (two women) joining forces to market this concept, 2) we will be helping brands connect with people on a more social level (i.e. they will be benefiting as friends), 3) we will be selling a menu of services that grows in depth, based on the concept of relationships -- level one is friends, level two is dating, level three is marriage, etc.
HERE IS WHAT WE NEED:
we need a logo that will ultimately live in a variety of places -- letterhead, business cards, website, facebook, etc.
at this point we are looking for a graphic representation of the company name, done in a way that will be flexible for use over this variety of applications.
OUR TARGET AUDIENCE IS:
our target audience will be companies and brands seeking help in reaching their consumers via social networking. So, it could be a marketing director at a big consumer package goods company or the president of a smaller company or anyone who manages a brand . Basically a corporate person, looking for some help in a new area.
That said, we want the logo to capture the energy, youthfulness and fun of social media - and not feel stuffy and corporate.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
must incorporate the words "friends with benefits" or FWB with the subhead of friends with benefits
must capture the energy, youthfulness and fun of social networking
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