Valence Consulting, LLC
WHAT DO YOU DO?
Branding, Interactive Media, Marketing
WHAT IS YOUR INDUSTRY?
This project is for a non-profit foundation to aid Louisiana Fishermen
DESCRIBE YOUR AUDIENCE
Our audience is National & International. We are targeting individuals and groups to make donations to aid Louisiana Fishermen and those in the Seafood Industry who have been effected by the oil spill.
WHAT ARE THE TOP 3 THINGS YOU WOULD LIKE TO COMMUNICATE TO YOUR AUDIENCE?
1. The fishermen need your help. 2. By helping you are helping to save not just an industry, but a way of life. 3. The fishermen are not asking for hand-outs, this is being driven by people who want to help.
Style and Concept
WHAT STYLES DO YOU LIKE?
Rustic, Real, Weathered. Design should incorporate elements that are indigenous to Louisiana Fishermen. This logo shave have design elements that can be used across all mediums such as web, print, and textiles. Use of nautical flags is not an option. Should include treatments using both Friend of the Fishermen and FOF.
WHAT COLORS DO YOU LIKE OR HATE?
Incorporate the use of blue as primary. Color Palette can vary after that accordingly.
ANY OTHER ADDITIONAL INFO? (OPTIONAL)
Existing website: www.friendsofthefishermen.org - site will be subsequently skinned depending on logo chosen.
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