LET ME TELL YOU ABOUT US:
We are Vizaviva. A company that caters to people who are looking for a better work-life balance. We believe that each individual is different, and as they journey through life, there is this constant balancing act between their personal, social and work lives. Many people almost put on separate personas when they are at home, work, or play. These separate personas begin when children leave home to go to school, and continue to develop (almost separately) until their twilight years.
Our goal is to let people be who they are and interact with the world in the way they wish, and have these three separate personas if they so wish. Eventually however, it would be great if they could be their one true self and not have to put on these three separate masks in their interaction with the world, and achieve a harmonised work-life balance.
HERE IS WHAT WE NEED:
1. A friendly/appealing character logo that is separate from the stylized version of the name Vizaviva. The character should appeal to our audience who are aged between 16 and 60.
2. Besides the main logo described above, there should be 3 additional logos of the same character and stylized versions of Vizaviva. Each of these depicting one of the 3 personas Personal, Social and Work.
3. It would be great if the work-life balance element is recognizable in each of the logos.
4. We dont want a knock-off of any other logo or character.
5. We dont want the character to be too cartoony.
6. We dont want the character to be obviously male, female, or of any particular age so some animal would be fine.
OUR TARGET AUDIENCE IS:
Internet users who like the Web 2.0 look and social networking and are aged between 16 and 60.
WE LIKE THESE EXAMPLES:
The various twitter bird logos are nice in terms of look and feel.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
1.A square icon of the character on a non-white background that is separate from the stylized Vizaviva word.
2.We should be able to use the icon separately from the stylized word.
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