LET ME TELL YOU ABOUT US:
Freshbox is a boxed lunch catering business that focuses on creating value for the customer, community, and environment.
Customer: Freshbox offers 8 sophisticated yet simple boxed meals at a competitive market price. The customer experience is made meaningful by the information shared below, but is also made convenient through a useable online ordering process and excellent customer service. Each meal contains a sandwich or salad + a piece of fruit + Terra Veggie Chips + nutritious and crazy delicious signature dessert. The food "brand" circles around quality, freshness, and pure satisfaction. No cold cuts here.
Community: Freshbox is considered a social enterprise business and will be a for-profit business wholly owned by a nonprofit organization (Faith Mission of Ohio/LSSCO). The business will employ and train residents of our homeless shelters via an embedded work-training curriculum we built called Fourword (1. fiscal literacy 2. job-skill development 3. professionalism 4. esteem building). Simply put, we intend to transform lives through the value of work - moving our clients from welfare rolls to payrolls.
Environment: Freshbox loves sustainability in a whole slew of fashions. For starters, the vast majority of meal ingredients will be sourced from local Ohio farms - a decision with great environmental implications. Additionally, all packaging, silverware, and napkins will be biodegradable. And ideally, we'll be able to offset our carbon footprint from a delivery perspective via terrapass and carbon credits.
BHAG (big hairy audacious goal): Build a formula that consists of a scalable business plan and an effective strategy to transform lives and then replicate it across the country in major metropolitan cities. We would like to be the Ray Croc of social enterprise (look him up).
HERE IS WHAT WE NEED:
We need a logo that solidifies this brand of fresh, simple and satisfying.
OUR TARGET AUDIENCE IS:
Our audience will generally be institutional and corporate event participants. People will purchase freshbox meals for working lunches, conferences, and other convenient/contained events.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
While the business has a lot of warm fuzzies attached to it, its not necessary to overwhelm the logo with fairies, unicorns, and hearts. The name Freshbox (or freshbox, or FreshBox) must be included. You could even include the word Catering (i.e. Freshbox Catering) but it is not necessary. If the word Freshbox is used alone the logo should be able to be identified as a foodservice vendor via the additional graphics.
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